A marketing strategy is always necessary. However, a digital marketing strategy is essential for any business that needs to survive online. After all, it will bring your store closer to potential customers. And that way, then, makes it compete directly against big names in the market. The problem is that the retailer often starts investing without knowing what he is doing.
So, first of all, understanding key factors in a digital marketing strategy is important. After all, it helps you choose a good agency and understand the processes behind good planning. So, check out 7 essential pieces of information to know before starting yours:
See what’s essential before you start doing your planning.
A marketing strategy is mainly medium to long-term. This means there is no point in starting today and thinking you will reap results next week. It is not how it works.
One of the main objectives of a digital marketing strategy is to transform your company into an authority on the subject. Therefore, the longer it is, the more authority you create in the digital environment and the more Google recognizes its channels as reliable sources of information.
One of the world’s leading digital marketing experts, says that a digital marketing strategy takes at least six months to bring results — considering a blog with at least 12 pieces of content posted monthly.
Those who don’t have the patience to wait can count on a digital marketing strategy that accelerates results: paid content.
There are different ways to sponsor your content. For example, you can create ads on Google so that your store appears in search results when a user searches using your keywords.
Google works with a kind of “auction” in choosing the campaigns displayed by each search result. For this to happen, you must combine a good ad with a good value per view.
In social networks, the scheme is different for marketing strategy. Instead of keywords, ads are based on the user profile and persona — your ideal customer archetype — you’ve entered. The higher the amount paid per ad, the greater the reach of your campaign. In addition, you can boost a ready-made post or build your own, in addition to having different CTAs (call-to-actions) to choose from.
No digital marketing strategy exists — it needs to have a purpose. What do you want to achieve with this planning? More customers? Authority in the segment? Loyalty? Achieving goals?
There are several goals that your digital marketing strategy can achieve. In addition, in planning, this objective is divided into small goals that, together, will show whether you have achieved what you wanted.
A digital marketing strategy is far from requiring an investment in television advertising. However, you must separate a part of your budget to make more robust planning.
The big advantage is that you can start in parts. For example: in a brief survey, you noticed that most of your audience is engaged in social networks. So start investing in Instagram and Facebook. With the results emerging, it expands its strategy to other tools, such as the blog.
Search engine optimization (SEO) is a set of optimization standards for search engines. These are changes you make to your content so that search engine crawlers (“robots”) can find your page and index it in their immeasurable index of sites.
However, anyone who thinks SEO is limited to the blog must be corrected. Just look at the Google results: in many cases, a Facebook post appears among the top results. In addition, your ad needs to appear on the first search page.
Everything needs to be SEO optimized, from your website URL to the content itself.
In addition to SEO, content is the key part for your site to be indexed and visited frequently by users. Here, there is no point in repeating keywords to appear in search results: crawlers are getting smarter and can understand the bad faith strategy.
Another important aspect is that its content is linked to the credibility that the brand will create with potential customers. The better the content, the more your audience will see your brand as an authority in the segment. That is, better your marketing strategy.
Quality must be present in all your public contact tools — website, emails, blog, social media, and ads. And don’t limit yourself to the text: if you want to invest in podcasts, for example, take the preciousness to the content there. Thus, direct selling will be much easier.
A digital marketing strategy is very democratic. It allows small stores to compete with larger ones without an absurd investment. Just look at how small businesses can promote their products and services with sponsored posts and excellent content on Instagram.
Also Read: How To Monitor Digital Marketing KPIs To Improve Results