Nowadays, marketing experts like to be carried away by the provocative thesis that companies that neglect their measures in online marketing and do not pursue professional online acquisition will most likely no longer exist in five to ten years.
This may sound a little extreme at first. Still, in the past, it has already been impressively demonstrated with numerous examples that even traditional industries such as film rental, music retail, tour operators, or the book trade have been almost completely wiped out by the triumphant advance of Internet providers.
On the other hand, companies that believe that the most significant online developments have already happened are very likely to be mistaken. Instead, the changes of the past few years can be described as the beginning.
For this reason, it is essential to design the services and products in a future-oriented manner and not to ignore the modern methods of acquiring new customers. In this context, companies can particularly benefit if they also take advantage of external support, for example, from a competent online marketing agency.
In the past, when consumers looked for a crafting company nearby, they usually looked at the physical Yellow Pages. Nowadays, this – left out the online version – is almost extinct.
The same applies to advertising material such as newspaper advertisements, sales letters, posters, and flyers. The reason for this, however, is by no means that potential customers can no longer be reached with them, but that they are no longer noticed by people nowadays.
After all, the acquisition measures and the technologies are subject to far-reaching changes, but the prospects and customers, along with their needs, continue to develop.
The triumphant advance of the Internet gives customers significant advantages to which they have quickly become accustomed over the past few years. For example, if you are looking for a new, competent dentist, use the online search engine with just a few clicks.
You will find dentists nearby in a short time and numerous reviews and assessments of the respective practice. In this way, you can quickly decide on a new doctor. In addition, nowadays, shopping on the Internet is more convenient than ever, regardless of whether it is for furniture, clothing, or even groceries. The convenience of modern customers is growing continuously.
As a consequence, it is of great importance for companies to increase their online visibility. Local SEO is helpful, for example, for local companies, with which they can significantly support their acquisition of new customers.
If companies continuously drive their efforts in digitization and focus on professional online marketing, they will benefit from a tremendous competitive advantage.
With the help of so-called funnel software, it is also possible, for example, to establish essential funnel processes and thus guarantee a successful customer journey, from the first contact with the potential customer to the conclusion of the transaction.
Companies that do not concentrate on professional online marketing, on the other hand, forego the ability to act quickly and to be able to scale, which puts them far behind their competition.
Also Read: Marketing Concepts For The Self-Employed