Social media communication? Yes, please! But not at any price. Security and compliance are critical in the financial sector. A case study shows how important it is to protect your own company when communicating on social networks.
With the help of a social media management solution, SIX could transfer all social media activities from the remote administration into an integrated management system and establish workflows for approving messages and team authorizations to support approval processes. At the same time, 80 unofficial social media accounts were identified and shut down – most of them on Facebook. The solution also assists in identifying fraud attempts that can cause significant damage to customers – a critical requirement in the financial sector. Regular training courses on security guidelines and user training ensure that the employees of the social media team are prepared for risks.
Another level of security is provided by integrated monitoring software that checks company accounts for manipulation, misuse, or hacks. The program generates alerts in case of unauthorized activity and proactively searches for fake accounts. The software can also initiate the timely deletion of the funds (or specific posts) in question if the guidelines of the social media networks are violated. Another tool is used for social listening and reputation management and covers three areas: alerts and signals, general brand monitoring, and crisis processes.
Today, the company has complete control over corporate accounts and content publishing and can focus entirely on interacting with customers and building relationships on social media.
Conclusion: Social Media Strategy Must Take Security Into Account
Social media is an efficient tool for financial companies to build a close relationship with customers online, understand which topics are of particular interest to them, and reach younger target groups. However, a well-founded social media strategy and appropriate security concepts are required to make this communication as secure as possible. Because one thing is sure: cybercriminals never sleep.
Also Read: Social Media Marketing: Definition + Guide To Social Media
