Category: Marketing

Digital Marketing Trends 2021: Social Media Marketing

Hardly any other marketing discipline has developed as dynamically as social media marketing. Even if it took a few years for companies to discover the importance of social channels for themselves, it has now reached all sectors across the board. But the dynamic doesn’t stop there. The respective platforms implement new features, possibilities, and innovations […]

Brand Safety: How Facebook Uses AI To Ensure A Safe Advertising Environment

Social networks are great opportunities for advertisers, but hate postings and rampant misinformation can tarnish the user experience. Facebook cleans up and supports its auditors with an effective tool: artificial intelligence. “Is the advertisement placed securely with you? We don’t want to appear together with weird things.” This is what some advertisers ask when they […]

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