Can you keep pace with changes in marketing actions and update your persuasion strategies and tools?
This marketing and sales trend has already been proven by companies like Facebook and LinkedIn and shows promise.
Sales Team Training
In addition to these updates, with the relationship between companies and customers increasingly valued, it is essential that the sales team also modernize.
Each sales team professional must be prepared to deal with customers who have access to information, carry out research and compare before making a purchase.
The sales trend is for training to be carried out that goes beyond mere technicalities. They should resort to innovative methodologies, considering this more demanding consumer who wants personalized and humanized treatment.
Methodologies include push notifications, learning events, and on-demand training through webinars, recorded videos, and discussion forums. All to improve the team’s ability to relate to and achieve new business.
It is also interesting that the sales manager is a “team coach”, transforming his salespeople and motivating them to reach their maximum professional potential.
Technological Tools
Maximizing sales also depends on using the right tools. Automating and optimizing the salespeople’s routine is essential for the sales team to obtain more conversions.
In this area, trends in sales are management software that focuses on the customer. In addition to allowing the entire sales process to be monitored, they enable a better relationship with the consumer.
We are talking about CRMs ( Customer Relationship Managers), which condense the entire history of a given customer, alert for follow-up and allow a personalized relationship with each person served, among other functions.
Also Read: 8 Content Marketing Trends For 2023
