The union between digital transformation and IT has been one of the main strategies of modern companies to innovate and remain competitive in the market.
With increasingly various technological tools for application in the corporate market, the Information Technology sector gained a new role and adopted new objectives.
In short, the proposal of digital transformation, in general, is to connect even more. Connecting people, places, projects, departments, ideas, and everything else related to life in society.
And when we talk about this, we are talking about a process that does not happen overnight but is inevitable since everything around us is adapting to it. With corporate strategies, it could not be different.
In this article, we will discuss the relationship between digital transformation and IT and how this partnership can make your company more connected, optimized, innovative, and focused on the future. Follow up!
The Relationship Between Digital Transformation And IT
Digital transformation and IT are linked by technology and its power to improve processes.
While digital transformation presents itself as a trend capable of revolutionizing these so-called processes, IT is the one that makes all this happen.
In other words, one is directly dependent on the other.
Digital transformation has a very strategic characteristic; it doesn’t take much thought to understand this.
After all, all the technological innovations we add to our routine somehow bring advantages we did not have before.
Whether it’s the possibility of working remotely, avoiding time spent in traffic, shopping through e-commerce, or researching prices in the comfort of your home.
In companies, this is no different. The proposal is to find benefits when using the technology.
Data analysis can identify trends, make predictions, find faults, and work to reduce them. It is possible to make all corporate actions more agile, dynamic, and efficient.
Having the technological tools, it is possible to do much more. Provided, of course, that the company knows how to put them into practice correctly, choosing the ideal moment.
And that’s when IT starts to occupy a new level.
Not just keeping everything running but making sure everything works as planned and that planning is for long-term success, with defined goals and objectives.
Digital transformation within organizations is guided by an IT strategy whose main characteristics are:
Information Flow
Digital transformation and IT unite the company through more fluid and constant internal communication.
The unified view of all processes, in alignment with an increasingly horizontal hierarchy, allows data sharing to benefit all business sectors.
Accelerated Innovation
Innovative companies naturally occupy more weighty positions in the market, being positively evaluated in the views of customers and potential business partners, and competitors.
Companies that bet on digital transformation and IT are constantly renewing their tools, leaving behind what is obsolete and minimizing human errors.
Monitoring Market Movements
The market is not only competitive but unstable. Trends change yearly, especially in technology, where new opportunities arise daily.
Whoever mobilizes, engages with this movement, and invests in digital transformation and IT takes the lead in this dispute.
This vision allows it possible to follow and prepare for these oscillations with more property.
How To Connect With My Company?
So far, we have seen that digital transformation and IT are closely related, as technology is not only everywhere but also demands a more strategic vision.
We can say that a more connected company modernizes its internal systems and improves its service.
It is an organization that understands the relationship between digital transformation and IT and the importance of this set for the future of business.
Modernizing Internal Systems
A company’s internal processes end up becoming outdated, and with the digital transformation, it is clear that a lot is already obsolete.
The use of paper is getting smaller, giving space to digital storage in the cloud, for example.
Virtual and augmented reality technologies are used in face-to-face and remote training; collaborative platforms and software allow the execution of work in real-time; operational processes are automated.
More than technological devices, digital transformation and IT also involve a change in perspective regarding internal human capital.
IT teams become an integrated part of the company, just as other departments become more cross-functional.
Improving Service
For customers, partners, or investors, service to the external public tends to become increasingly personalized.
Therefore, in addition to using data analysis to gather insights on business trends, it is possible to identify the public profile and act in a more segmented way, according to their interests.
In other words, the company can better understand the desires and concerns of this audience.
It can, for example, better define the language used in its different service channels, the ideal response time, or the technology that will best assist in this process.
Also Read: Chatbot And CRM: How To Use Automation To Drive Sales?
