With iOS 14.5, iPhone users can prevent their data from being passed on to advertisers. This is supposed to protect data but brings business associations on the barricades. What’s behind it? Answers to the most critical questions.
Is Apple Gaining A Competitive Edge?
According to a report in the Financial Times, Apple wants to expand advertising in the App Store simultaneously as the tightened tracking rules are introduced. So far, ads for apps only appear at the top of the list for search queries. For example, if you enter “pizza,” the paid ad for a delivery service appears first. According to the report, paid banner apps will also advertise independently of keywords in the future.
Critics claim that Apple’s apps don’t have to adhere to the tracking rules. The company contradicts this. A spokesman referred to a letter from Apple’s chief data protection officer Jane Horvath to civil rights organizations. The letter from November 2020 states: “Apple does not use tracking for its customers.” According to Horvath, the company does not access user data from services such as Apple Pay, Maps, Siri, iMessage, Mail, HomeKit, or iCloud to display ads to place stocks App Store, Apple News, or the stock market app.
Could The Anti-Tracking System Still Be Prevented?
With the release of iOS, iPadOS, and tvOS 14.5, the new tracking guideline is binding for all app developers. Providers who violate this risk being kicked out of the App Store.
Also Read : IOS 14.5.1: Apple Releases Essential Security Updates