The union between digital transformation and IT has been one of the main strategies of modern companies to innovate and remain competitive in the market.
With increasingly various technological tools for application in the corporate market, the Information Technology sector gained a new role and adopted new objectives.
IT teams become an integrated part of the company, just as other departments become more cross-functional.
Improving Service
For customers, partners, or investors, service to the external public tends to become increasingly personalized.
Therefore, in addition to using data analysis to gather insights on business trends, it is possible to identify the public profile and act in a more segmented way, according to their interests.
In other words, the company can better understand the desires and concerns of this audience.
It can, for example, better define the language used in its different service channels, the ideal response time, or the technology that will best assist in this process.
