The pandemic has made all of us technologically advanced, even some of our great grandparents who would rather go for a walk and have tea. From classes to grocery shopping to virtual parties, the past couple of years has really seen everything online. This has made the millennials and the Gen-Z more and more glued to the screen of their mobile phones or laptops.
Hence, a new wave of marketing with influencers has become extremely popular. The brands or sponsors pay these influencers to promote both their products as well as the party they are sponsoring. Since in today’s Instagram generation, influencers control a lot of modern trends, submitting to their popularity is really a good idea to reach the young audience.
