In highly competitive and constantly changing markets, capable and flexible teams are urgently needed.
Product Owner
In summary, we can say that the PO is the professional responsible for coordinating the work of the small squad.
It represents the interests of those involved in the project (stakeholders) while prioritizing the Product Backlog items — a list with the expected features of a product/service.
In addition, the Product Owner prioritizes and adjusts the desired functionality, decides on dates, and, finally, accepts or rejects the results of the work, among other responsibilities.
So, the PO is an essential professional in the composition of marketing squads.
Content Writer
The creation of diversified texts for websites, blogs, and social networks is an area that demands professionals in different fields of writing — such as copywriters, copywriters specializing in SEO optimization, and copywriters for social networks.
Text development must follow the brand’s tone of voice and reach the company’s audience effectively.
This job requires, in addition to mastering the rules of the language, creativity and deep knowledge of the different writing techniques for online and offline.
