Is a chatbot worth the investment for your business? The growing popularity of AI technology is not likely to slow down, and there are many ways in which businesses are utilizing chatbots to increase efficiency and stand out to consumers in a crowded digital marketplace. Chatbots can add immediate value to the customer service experience users are receiving, all while increasing proficiency and reducing costs for your business. In addition, providing streamlined assistance to customers in turn improves credibility and favorability among key audiences.
Collecting Feedback
When utilizing chatbots, businesses have the capability to collect valuable feedback and insights from customers to generate leads. By collecting feedback on their customer service experience, businesses are able to improve pain points in which they see high customer drop off or confusion. Making the needed enhancements to bots will provide a more efficient experience for customers in the future and enable them to reach their desired answer or product at a faster speed, potentially increasing conversion rate. Chatbots can also collect insightful information from users allowing businesses to better understand and target customers in the future with relevant information. For example, if a customer has made a purchase in the past, a chatbot can recommend the same or similar product to them during their future interactions.
Marketing
Using chatbots for marketing techniques can be an efficient way to reach consumers on their preferred platforms. For instance, Facebook Messenger, SMS, WhatsApp, and Google Messages are platforms where consumers are likely spending a measurable portion of their time. Initiating conversation through these channels allows businesses to reach an expanded pool of relevant audiences. One example of successful marketing through automated messaging was seen from the brand The Beard Club. With the use of a Facebook Messenger chatbot, the company received 30,000 new subscribers from their outreach to potential consumers. With a 92% open rate, this successful marketing effort illustrated how conversation automation can provide quick ROI wins and effectively scale a business.
