The current generation is experiencing a real tsunami caused by the wave of virtualization and digitalization of social and economic relations. While this is happening, we seek to create ethical and legal guidelines to regulate this new reality.
To create these beacons, it is common to seek comparisons with material life to rule digital life. So, let’s imagine the following scenarios: in the food court of a mall, there is a fake McDonald’s, visually identical to the original but without authorization. There it serves a horrible sandwich with spoiled meat and still clones the credit cards of all customers. And, despite thousands of complaints in the mall’s SAC, the fake fast-food restaurant is still there, defrauding consumers. What behavior is expected from the consumer? From the real McDonald’s itself? And the mall?
Each actor in these examples has their share of obligations and responsibilities. The fake McDonald’s consumer must have a minimum of zeal before buying on the spot. Upon learning of an artificial establishment’s name, McDonald’s must take steps to prevent this. And, even more, the Shopping Center must close the activities of the fake cafeteria since it is the one that has the best conditions for doing so. Likewise, Rede Globo must take the fraudulent advertiser off the air.
Now, back to the virtual world. E-commerce, something historically recent, is no longer done only through the websites of the suppliers themselves or websites specialized in online sales. The sale today takes place on a large scale through social networks, mainly through Instagram, and with payments by PIX. In this way, companies promote the dissemination and direct sale of their products or services through social networks.
Taking advantage of this scenario, the so-called scammers (e-commerce fraudsters) have created many fake profiles of reputable companies on social networks to deceive consumers with fraudulent sales, among other scams. But what are the responsibilities of each participant in these frauds?
All those who participate in social networks have responsibilities and obligations: the consumer, the supplier, and the social network itself. About the consumer, a minimum of diligence and care is required when purchasing products and services by electronic means, making sure that that profile is legitimate, checking if the payment is being made on behalf of the supplier, checking if the value is consistent with what is acquired and to pay attention to eventual contradictions or errors in the disclosed information.
Cybersecurity In Digital Marketing: What It Is
Imagine the following situation: after a long period of dedication and effort, you finally manage to do a great job promoting your business on the internet.
However, overnight, the company’s website is attacked by malware, compromising access. It can also happen that your business profile on Instagram is hacked. Or else the organization’s service number on WhatsApp is cloned.
Nobody wants to go through a situation like that, do they? However, attacks like these are more common than we think.
Protecting yourself is the best way to avoid problems like the one just described and ensure the continuity of your work on the internet. And this must be done with investment in cybersecurity in Digital Marketing.
When we talk about investing, we are not only mentioning financial resources but especially dedication and attention to techniques. With some practical tips, you and your business will be much safer on the internet!
Follow the article and learn what cybersecurity is. Learn about the main attacks and how you can be more protected against them.
What Is Cybersecurity In Digital Marketing
Cybersecurity in Digital Marketing is a set of actions and techniques to maintain organizational data security and information shared or made available on the internet.
It is worth mentioning that, when saying Digital Marketing, we are referring to the organization’s presence, especially on social networks and web pages.
Thus, cybersecurity in Digital Marketing aims to protect the data and information generated by companies in this virtual environment, ok?
Important Points About Cybersecurity
The staggering number sends a red alert for people and companies to strengthen their cybersecurity practices.
In this sense, the main points of attention are:
- Use of security software, regularly updated and tested
- Backups are taken frequently
- Investments in cybersecurity practices and services
Betting on measures that make the presence of people and brands on the internet safer and more reliable is essential so that Marketing work can be carried out continuously and professionally.