The pandemic has shown how critical it is to adapt to rapidly changing conditions and dynamic markets. “Visualizing data in such a way that companies can quickly understand developments and act based on current information is a superpower that no company can do without today,” says Mark Nelson, the self-service analytics company. A platform that was founded in 2003 and has been part of Salesforce since 2019. But pure technology is not enough. Every company today also needs a robust data culture.
A Certain Amount Of Risk Pays Off In The Long Run
Organizations with an influential data culture are aware of the risks associated with specific data-driven initiatives. At the same time, however, it is essential to establish clear guidelines for business-critical and, therefore, not to be risked. In this way, a culture is created in which the intelligent use of data is promoted and handled responsibly at the same time.
Key People As Catalysts
To create a lasting data culture, there must be visible leaders and ambassadors for change. Both those involved in data analytics and bystanders need to recognize the value of data initiatives. It is therefore of crucial importance that there are critical people in a company who can attract all employees to the data culture.
As more and more companies realize substantial untapped potential in data analytics, the desire to improve their skills will increase. However, given the new risks, it is easy to relapse into old habits. Success comes when a data-driven mentality is paramount in the company. Managers who set a good example themselves and acquire new habits can better arouse an understanding of data-driven decisions in the team. Nothing helps: you have to tackle it!
