Best Times To Post On Instagram [Complete Guide In 2024]

The best time to post on Instagram depends on a few factors. Determining the absolute best time to post on Instagram can be tricky, as it depends on several factors, like your target audience, their location, and even the type of content you’re posting. However, I can share some general guidelines and insights to help you optimize your posting schedule.

Guide To Optimize Your Posting Schedule On Instagram

  • Your audience: Understanding your audience’s demographics, location, and habits is crucial. When are they most active on Instagram? Are they early risers or night owls? Consider your audience’s demographics and location: If you know your audience is mostly young professionals, weekday mornings might be better than evenings. If they’re in a different time zone, adjust your schedule accordingly.
  • Experiment with different times: Track your engagement metrics (likes, comments, shares) over time to see what times work best for you. Use Instagram Insights or third-party tools to analyze your data.
  • Utilize Instagram Stories and Reels: These features have different engagement patterns, so consider posting at slightly different times than your regular feed.
  • Maintain consistency: Try to post regularly, even if it’s just once a day. This helps your audience develop a habit of checking your content.
  • Focus on quality over quantity: Don’t just post for the sake of posting. Make sure your content is engaging, informative, or visually appealing.
  • Your content: Different types of content might perform better at different times. For example, motivational quotes might do well early in the morning, while funny memes might be better suited for lunchtime.
  • Day of the week: Engagement tends to be lower on weekends and holidays. Weekdays, especially in the afternoon, can be good times to post.

Also Read: How To Increase Instagram Story Views In 2024?

Best Days To Post On Instagram In 2024

  • Weekdays: 9 am – 11 am and 1 pm – 3 pm
  • Saturday: 10 am – 12 pm
  • Sunday: 1 pm – 6 pm

Overall Best Times To Post During Days

  • Wednesday at 11 am
  • Thursdays at 10 am
  • Fridays from 10 am to 11 am

Other Factors To Consider While Posting On Instagram

  • Time zone: Adjust the recommendations based on your audience’s time zone.
  • Experimentation: Track your engagement data to see what works best for your specific audience and content.
  • Instagram Insights: Utilize Instagram Insights to see when your followers are most active.
  • Content type: Different types of content may perform better at different times. For example, funny or lighthearted content might do well in the evenings, while informative or educational content might do better in the mornings.
  • Seasonality: Engagement can vary depending on the time of year. For example, people may be more active on Instagram during the summer months.
  • Events: If there’s a major event happening that your audience is interested in, post about it when they’re likely to be paying attention.

Best Time To Post On Instagram In 2024[Tips & Tricks]

Analyze Your Instagram Insights

This built-in tool shows you when your followers are most active. Analyzing Instagram insights can be a goldmine for understanding your audience, improving your content strategy, and ultimately growing your account. Here’s a breakdown of how to analyze your Instagram insights effectively:

Accessing And Exploring Insights

  1. Make sure you have a Business or Creator account: Insights are only available for these account types.
  2. Navigate to Insights: From your profile, tap the hamburger menu (“≡”) and then “Insights.” You can also view individual post insights by tapping the three dots menu (…) on the post and selecting “View Insights.”
  3. Explore sections: Insights are divided into sections like Activity, Content, and Audience. Each section provides different data points about your account’s performance.

Key Metrics To Analyze

  • Reach: How many unique accounts saw your content?
  • Impressions: How many times was your content displayed?
  • Engagement: Likes, comments, shares, saves, etc. This shows how actively your audience interacts with your content.
  • Click-through rate: For clickable elements like links in your bio or Stories calls to action, this metric shows how many people clicked.
  • Follower growth: Track your follower count over time to see if your account is growing or shrinking.
  • Audience demographics: Understand your audience’s age, gender, location, interests, etc. This helps tailor your content to their preferences.

Analyzing Performance And Drawing Insights

  • Compare metrics across different periods: Identify trends and see what content type or posting time performs best.
  • Benchmark against competitors: Use industry averages or competitor data to see how you stack up.
  • Drill down into specific content: Analyze individual posts to see what resonates with your audience. Look for patterns in themes, formats, captions, etc.
  • Connect insights to actions: Use your learnings to refine your content strategy, post at optimal times, and target the right audience.
  • Experiment with different times: Try posting at various times throughout the day and see what gets the best response.
  • Consider your audience: Think about their time zone, daily routines, and interests.
  • Use scheduling tools: Tools like Later and Hootsuite can help you schedule posts in advance and reach your audience at the right time. The different ways you can schedule posts on Instagram:

Using The Instagram App For Business Accounts

  • Create your post: Start by composing your seat as you normally would, adding photos, videos, captions, and any other desired elements.
  • Access Advanced Settings: Tap “Advanced Settings” at the bottom of the screen.
  • Toggle the “Schedule this post” option: Turn it on to enable scheduling.
  • Choose date and time: Select the desired date and time for your post to go live. You can schedule up to 25 posts per day and up to 75 days in advance.
  • Schedule: Tap “Schedule” to confirm.

Using Meta Business Suite

  • Connect your Instagram account: If you manage a business page on Facebook, you can access Meta Business Suite and connect your Instagram account.
  • Navigate to the “Posts” section: Go to the “Posts” section and create a new post.
  • Schedule posts: Select “Schedule” and choose the desired date and time for publication.

Using Third-Party Scheduling Tools

  • Choose a tool: Various third-party tools offer Instagram scheduling, such as Hootsuite, Buffer, Sprout Social, Later, and others.
  • Connect your Instagram account: Link your Instagram account to the chosen tool.
  • Schedule posts within the tool’s interface: Compose and schedule your seats using the tool’s features, which often include visual calendars, analytics, and other helpful options.

Key Points To Remember

  • Scheduling is currently limited to Business accounts: Personal accounts do not have access to scheduling features within the Instagram app itself.
  • Scheduling tools require authorization: Third-party tools will need your permission to access and publish content on your behalf.
  • Respect platform guidelines: Always adhere to Instagram’s terms of service and community guidelines when scheduling content.

Additional Tips For Effective Scheduling

  • Plan content strategically: Create a content calendar to organize your posts and align them with your overall social media strategy.
  • Experiment with timing: Analyze your audience insights to determine the best times to publish your posts for maximum engagement.
  • Review scheduled content regularly: Ensure your scheduled posts remain relevant and up-to-date.
  • Consider using a mix of tools: Explore different scheduling options to find the approach that best suits your workflow and preferences.


For the best time to post on Instagram, there is no one-size-fits-all answer. Use these insights as a starting point, then refine your posting schedule based on your audience and content performance and happy posting enjoy your work!

Also Read: How To Use Emojis For Instagram Notes Ideas In 2024?

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