It’s time to prepare our marketing strategies for 2023. Preparing in advance is essential for their success throughout the year, allowing you time to analyze and execute each action in your planning.
The last few years were marked by the Covid-19 pandemic, and 2022 was when the world started to return to normal. Schools are back up and running, in-person jobs are back, and so are events.
Despite presenting many uncertainties, this scenario has brought many benefits and investments in the digital marketing sector. According to a survey by Gartner with CMOs and marketing leaders worldwide, the amount of revenue spent in this area increased from 6.4% in 2021 to 9.5% in 2022.
For 2023 we may see continuity in this issue, but what will be the trends in digital marketing? Making this prediction is challenging, but we separate some of the main strategies, technologies and tools that will be used a lot in the coming year.
Five Digital Marketing Trends For 2023
1- Marketing Calendar
The first trend for 2023 is the use of a marketing calendar. It may seem simple, but planning your entire year right at the beginning can benefit your company.
A good marketing calendar presents all the seasonal and commercial dates of the year and allows you to select the ones most relevant to your business and start preparing the first actions.
A marketing calendar ensures you will be aware of important dates, plus you can also use this calendar to track your social media posts or create content for your blog.
2- Conversational Marketing
Another strong trend for 2023 is conversational marketing. This strategy aims to focus the marketing team’s attention on conversations with users and customers, that is, to use these conversations in real-time to move the user to the next stage of the sales funnel.
This strategy will be heavily used in 2023, as we can see massive growth in instant messaging tool users in 2022.
For example, WhatsApp is the most used messaging application in the country, with 120 million users. A survey carried out by RD Station revealed that, from 2021 to 2022, we had a 43% increase in the number of websites using the WhatsApp button, conversions using the tool grew by almost 70%, and closing sales increased by 40%.
3- Hybrid Events
As we mentioned in the introduction, we have been through moments of social isolation in the last two years, and in-person events have started to come back. But that doesn’t mean it’s the end of digital events. Quite the contrary.
The webinars, lives and events that took place online showed how the population is interested in participating in these events but often cannot due to geographic or time limitations.
Therefore, a prominent digital marketing trend for 2023 is hybrid events, which will take place in person and online, allowing each participant to choose the best way for him to participate.
4- Building Communities
Another digital marketing trend for 2023 is building and developing a relationship with your customers and creating a community around your brand.
This is an excellent strategy since, in addition to bringing users closer to your brand, it also creates a solid and engaged community that can help build a good image for your company.
In addition, the User-Generated Content strategy can be used, content created by the users themselves. According to research carried out by Stackla, 79% of users believe this type of content strongly impacts the purchase decision.
Gamification is a strategy where you offer rewards for tasks and activities as if you were in a game. This strategy can be used in different places; marketing is undoubtedly one of them.
You can create a fun experience your audience wants to engage with by using game elements and design to attract and retain customers.