The global digital transformation market is projected to reach around $1,009 billion by 2025, more than doubling its value from 2020. And that’s not surprising.
With the pandemic creating shockwaves throughout the global economy, businesses of all sizes were forced to reconsider how they function and embrace digital technology as a way to mitigate some of the challenges that developed seemingly overnight.
But while the process has been difficult, it has also become a way to set the business for success in the future, getting ahead of the curve and leveraging the digital tools that can improve efficiency, help provide a better service to clients, and make more informed decisions about every aspect of the business.
Let’s explore some of the key ways how your enterprise can start leveraging digital transformation today and how it can set you up for success in both the short-term and long-term future.
Ensure Company-Wide Commitment
Digital transformation requires your team to embrace the changes and be willing to commit to the challenges that the process will entail. Going through a digital transformation is not easy, especially in a large company, so you need to make sure that everyone on all levels is aware of the upcoming changes and understands the benefits that the effort will result in.
Only then can you expect to implement the digital transformation faster, getting people on board and quickly moving past any hurdles. Having people commit to the change also means that you will have more input about the choices that will need to be made, avoiding costly mistakes and generating valuable ideas in the process.
Figure Out How You’ll Store Data
As an enterprise-level company, you probably have a lot of data you need to store securely. What’s more, you probably need to be able to access that data quickly and have complete control over how it’s handled.
But building your own on-premise servers is expensive, requires expertise that not all companies have, and can be a hassle to maintain and protect against threats.
And that’s why many companies are embracing colocation services as an excellent way to take control of how data is stored, enjoying all of the benefits that an on-premise high-availability data center can offer without the hassle, maintenance, and massive investment required in setting it up yourself.
The entire infrastructure is set up in the service provider’s location, where it can take advantage of the technology, expertise, and quick implementation while providing the client with full access to the servers and to the facility itself.
Develop an App
If you want to succeed in your digital transformation, you must focus not only on revamping your internal processes but also on figuring out how you can make your interactions with customers a part of the process.
And there’s where developing an app can be a perfect solution. Today, even small companies with little to no coding experience can figure out how to make an app, not to mention large enterprises with massive budgets and the ability to create a fully customized solution that’s designed to suit their needs.
By developing an app, you can have a place to maintain interactions with your audience on their device, keeping your brand on their minds and creating the perfect medium for sharing news, promoting offers, and learning more about your ideal customers.
If you utilize AI technology in mobile apps, you can collect and analyze a large amount of data about your user behavior, drawing valuable insights about how to better predict their needs and ensure that you get ahead of any challenges they might face in the future.
Focus on Solving Specific Problems
The purpose of digital transformation is not to simply adopt more digital tools in your operations. Instead, it should revolve around solving specific problems, improving efficiency, and making better decisions through the ability to analyze and use more data.
By approaching digital transformation from a perspective of solving problems, you can end up with a much more coherent and structured process. You can go one step at a time and measure the return on the effort and investment you put forth.
You should also bring in people with expertise in helping enterprise companies go through digital transformation, as mistakes at this scale can be very costly and difficult to correct later.
Finally, make sure that you continually evaluate how the digital transformation is going, adjusting the timeline and your decisions based on what is working and what needs to be reconsidered.
Bottom Line
Digital transformation is one of the key trends of the past decade. The technology available today can solve almost any business problem and help streamline countless processes, which is why companies of all sizes can benefit from investing in digital tools that can set them up for success.
But for enterprise companies, success requires that each department get onboard with the process and actively participate. You also need to think about not just the internal needs of the company but also how you interact with customers.
