Many people dream of being their boss. No longer fighting for your vacation, having a guilty conscience when you call in sick, and enduring the thick air between colleagues every day. When you are self-employed, a lot changes. But what does it matter? What is essential nowadays, and where are the minor pitfalls of self-employment hidden? This article tells you about self-employment in the 21st century.
How Can You Improve Your Reach?
Nowadays, the Internet is an incredible help when it comes to marketing and increasing reach. You want to start your own business, so take advantage of the Internet for yourself. No matter whether young or old, almost everyone uses the Internet to get information in advance.
It does not matter whether it is about products or services because everyone can store their own opinion and experience and make them visible and public for others.
Because of this high pressure, companies are always interested in ensuring high quality for their customers.
Furthermore, language is becoming more and more critical. Much more people have jobs in which they have to be used flexibly. Globalization is also always in full swing, which makes a uniform language inevitable. The most important international language is still English. It is also called Global lingua franca, which describes what should be used immediately by start-ups and the self-employed.
So if you should go into business for yourself, be sure to pay attention to the following: Have your website translated into English. A website markets your company for 24 hours a day, even when you go into your well-deserved evening. If your online advertisement is only in German, you may exclude important international customers in advance.
Even if you do not have a good command of English yourself, you should order translations for founders online. Especially at the beginning of your self-employment, every profit is of great importance. A well-established website automatically improves your customer service and increases the trust associated with it. Companies like Berlin Translate have the best price-performance ratio compared to other translation agencies.
Another way to increase your reach is to publish articles as a guest author. Here you can pass on your specialist knowledge to interested parties and, at the same time, ensure a higher number of visitors to your website.
The Three Biggest Beginner Mistakes
Finally, you have decided to take this step – I am going into business for myself. But on the way to this goal, some things should be avoided and urgently observed. Because if you get enough information in advance, you can save a lot of money, which is not irrelevant when starting a new company.
Tax Reserves Too Low: You have acquired your first customers, and shortly afterward, a few bills are being paid. The account is green, and the following tax refund is still a long way off. And it is precisely at this point that as a self-employed person it is of great importance to building up some reserves for the tax office. If the income tax has to be paid at some point, the rude awakening doesn’t suddenly come, and you are well prepared.
Suggested Solution: One possibility would be, for example, to open a separate account on which you can save a certain amount of your income. So you can transfer the income tax payment from this account on the critical date.
Marketing Strategy: Are the first customers satisfied with their work, and this income already covers an essential part? Right now, as a self-employed person, you cannot rest and rely on the customer base you have already won. Otherwise, you will become very dependent, which is usually precisely the direction you want to get away from. Invest urgently in your marketing strategy and steadily expand your reach. If you then get to the point and no longer know where to go with your time and orders, you can get help from other self-employed people or hire employees. But how do you improve your marketing strategy?
Suggested solution: In strategic marketing, some questions are clarified. These include, for example: How do you want to communicate? How do you want to develop your services? How do you want to drive your sales forward? How do you want your business to go in the next few years? With a structured approach, you create a neat design direction.
24/7 is not a good idea: Even if many say: “Self-employment comes by yourself and constantly,” this is a very unhealthy approach. Even as a self-employed person, you need breaks and time-outs. Otherwise, creativity and motivation decline and this quickly harms the quality of your performance.
Proposed solution: Your customers must be informed about your business hours from the start. This means that after a specified time, you will no longer receive calls. Your email inbox is open 24 hours a day and can be used alternatively. It is also advisable to use a pure business phone. So your customers do not get their private mobile phone number, and after work, you actually have free time and can only be reached by friends and family.