The live casino market has become an extremely attractive investment opportunity. The tech that is continually being used and promised has helped to launch this niche of the sector into the heights which has caught the attention of those looking for dollar signs.
The iGaming sector as a whole is expected to reach $449.69 billion in 2025, with market figures also suggesting that this number will grow by a compound annual growth rate (CAGR) of 3.21% over the next four years. In numbers, this means it could be worth $510.19 billion by the end of 2029.
The live casino market is certainly a contributor to that growth, with findings from Grand View Research highlighting the impact that it is expected to have over the next few years. It is suggested that the iDealer (live dealer games) market is expected to record a CAGR of nearly 13% from 2025 to 2030, making it a very interesting proposition for investors looking at online gaming as a potential cash cow.
What makes live casino platforms so attractive?
Like many different entertainment forms, online gaming has enjoyed its various trends over the years. These are driven by players and the wants and demands they have. Live casino gaming has taken off for many because they can meet many of them.
Through the use of a live casino games provider, a player can receive authentic experiences digitally. They can play many of the classic casino games that were once reserved for playing in person at a traditional brick-and-mortar venue. Now, they are offered convenience that allows them to obtain the same type of game session, without the added need to go somewhere to do so.
Developers like Live88 have given casinos the best possible chance to offer realistic gameplay sessions to their members when using the titles and software they provide. They provide a variety of different game types, all with the aim of replicating the experiences that are obtained in a venue. Within this, a social element has been created.
A need for social interaction has risen in gaming in recent years. Many have turned to gaming because of the integration of this aspect with the entertainment that can be obtained. Live casino platforms have been able to seamlessly integrate both aspects, allowing players to communicate with each other while betting at the virtual tables.
While they use human dealers to create authentic gameplay, players can communicate with each other using in-game chat features, allowing them to immerse themselves further and feel as though they are having the same types of experiences they would have if they were playing in a physical capacity. In addition, the ability to be social online may suit other players who have social anxiety, allowing for a new type of player to potentially generate revenue from. Money is what investors are looking to receive, and with games potentially becoming more accessible to new audiences through technology, it’s unsurprising so many have targeted live casino platforms.
Does technology make online live casino platforms more attractive?
As alluded to, technology can clearly impact the overall live casino market. The industry has been adopting the latest tech, typically relying on innovative advancements to help it provide players with the sessions they demand.
Many existing technologies are being used to help create authentic live experiences, such as streaming and internet connectivity networks. These are both expected to get better, with history showing that there are always new versions and improvements possible. In 2025, 5G is widely available. However, there has been talk of 6G in the future, with further iterations only expected in the years to come. Mobile devices should also only improve, allowing portable gaming to get even better; something that live casino platforms will only thrive upon.
Still, new developments are in the works that create excitement around live casino platforms. Artificial intelligence continues to improve, making games easier to play and more accessible, thus increasing the potential market and player numbers for both. Immersive tech like virtual and augmented realities continues to be touted as the next big thing for the industry. It’s easy to see why, given what they can achieve, and why so many are excited by what they promise to bring. Once they do arrive and become mainstream, players will receive sessions that are unrivalled.
Could there be opportunities for live casino platforms to expand?
Some investing in the future of online gaming, particularly live casino platforms, may look toward other external influences and factors that present themselves as potential attractive propositions.
While technology can help to fuel the growth that is projected and has been experienced, the expansion into new markets can be more significant and impactful. Investors may look at the size of markets that the industry has yet to fully enter and analyze whether there are any financial opportunities to try and capitalize on.
America is perhaps a big opportunity, as the US continues to experience changes to its regulations. iGaming remains behind in terms of legality and regulations regarding sports betting. However, there have been a few states that have already legalized online casino gaming. It may not be long before others join them, especially given how well those who have regulations in place have done.
Casino gaming is a popular form of entertainment for Americans, with many flocking to Las Vegas or local casinos regularly. Allowing players to enjoy the same games on a mobile device and live casino platforms could become highly rewarding for investors. Movement may not be immediate, but there will undoubtedly be many keeping a close eye on developments.
