E-commerce is a fast-moving and rapidly growing industry. In recent years, sales in this sector have increased continuously, and consumers have been buying more online, and not just since Corona.
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Conclusion
With a healthy thought-out multichannel strategy, different target groups can be reached via several sales channels, which opens up completely new possibilities for online retailers. In today’s fast-paced world, in particular, it is essential to use the broadest possible spectrum of sales channels without forgetting your focus.
It can be assumed that the pressure of competition between online retailers will continue to increase in the future. The selection and number of different sales channels have a decisive influence on long-term success. It is also essential to always remain flexible. If it is found that a particular sales channel is doing worse than hoped, nothing speaks against parting with it.
You should also be open to new marketplaces and sales platforms and check them for their suitability for your strategy.
