It continues with the topic of SEO. When one speaks of SEO, it is often said that SEO is composed of two things: Onpage and Offpage SEO.
In today’s blog article, we explain the exact differences between on- and off-page SEO.
You will also learn which techniques are most promising and where you should be more careful. Have fun while reading!
In A Nutshell: The Difference Between On-Page And Off-Page SEO
As the name suggests, Inpage SEO deals with all measures implemented on the website, i.e., “On-Page.” Technology, texts, keywords, and loading times are among on-page measures. The appropriate counterpart, i.e., “Off-Page,” describes all measures taken outside of the website. Most links from third-party websites are associated with it.
On-page SEO nowadays is about three essential factors:
- The website must be easy to read for Googlebot. The Googlebot crawls websites, which means that it scans and rates them. A website is challenging to read if, for example, programming languages are used that are not common, or the website consists mainly of images. Even if the website has too large a file size, it will be rated worse than others. Many technical errors are also rated as inadequate by Googlebot. Therefore, the website should be as free of errors as possible.
- Keywords are the key.
- Therefore, your website should contain the right keywords, i.e., those that potential website visitors enter on Google. A proper keyword strategy isn’t as complicated as you might think. Here, however, the devil is in the details. However, a lot can be achieved by optimizing snippets.
- The website should meet what users expect. User satisfaction plays a significant role here. Is the website loading fast? Does the web design fit what is on offer? Is the website adapted for mobile use?
What Should You Start With?
All factors are decisive. However, one should keep in mind that Google works with an algorithm. This means that there are far more factors that influence the ranking. Google speaks of more than 200 factors. Since every website is to be viewed individually, there is no general solution to make a website successful. With on-page SEO, you are, therefore, never finished. Instead, this measure has to be viewed as a continuous optimization process. It would help if you took care of the urgent construction sites. First, the rest can be gradually optimized.
Off Page SEO
Google was the first search engine that used on-page measures as a calculation for ranking quality and included the popularity of websites in the ranking. Therefore, the critical point of the backlink algorithm is that a good website gets a lot of links from other good websites. Thus, not only the best-optimized websites were displayed at the top of the ranking, but also the most popular.
Often links are bought. You pay a webmaster a certain amount to link the website. The problem with this is that Google knows about this tactic. If employees of the so-called “Google Search Quality Team” catch a website buying a link, this website is artificially pushed back in the ranking by a so-called “manual measure.” The website operator receives a message from Google and has to remove the purchased links. This measure can lead to short-term success, but it damages the ranking of the website enormously in the long term.
However, what must be noted is that the purchased links are not marked as “Sponsored Post.” But since they are bought, this violates the law against unfair competition.
Therefore, it is better to keep your hands off-link buying and invest in good website technology. This will be more successful in the long term.
What Is More Important? Onpage Or Off Page SEO?
Both are important to achieve a good ranking, but the importance of backlinks has diminished sharply over time. It’s not that they’re worthless. However, the weight of other factors has increased significantly. User behavior, in particular, has had a significant impact on the ranking. Even with the best links, a page can no longer achieve a first-class ranking if the users are unsatisfied.
So the answer is clear: On-page SEO is much more important. If you concentrate more on the ranking factors than on the link building, you will have more lasting success with the website and work perfectly cleanly and without violating the Google guidelines.
Also Read: Digital Marketing Trends 2021: Social Media Marketing