Online advertising is more accessible than many people think. Because even if you don’t use the Internet directly with your online shop as a sales channel: online advertising can help to increase your sales! With a straightforward website and targeted online advertising, the number of potential customers who become aware of your offer on the Internet can be improved.
Social Media Marketing
Social media marketing uses social networks (e.g. Facebook, Xing, LinkedIn, Twitter) to distribute your content. Social media marketing allows you to engage in free (but very time-consuming) activities, such as being an expert on a particular topic. It is also possible to place paid ads on social media channels. Placing ads is not difficult. The platforms usually provide solutions that you can use to book yourself.
Benefits:
- You can precisely control your advertising and tailor it to your needs. On Facebook, for example, it is possible to target users based on specific profile characteristics. The target group’s age, gender, interests, relationship status, and language can be selected there.
- In the best case, those addressed will spread the content (e.g. new offers) themselves to friends and acquaintances within their network.
Disadvantage:
- It takes a lot of time and workforce to feed a network with exciting information.
- It takes a lot of tact to communicate with users at eye level.
Caution: Social media marketing does not make sense if it is not part of a comprehensive social media strategy.
Marketing With Online Sales Partners
A registered partner (e.g. the operator of a specialist portal) publishes your advertisement (advertisement, image, text) on their website. He will receive a commission from you as soon as you win a customer as a result. Marketing with online sales partners is also referred to as affiliate marketing.
This form of marketing is only suitable for small businesses if they sell a particular product and can fall back on a suitable partner (e.g. a specialist portal with many visitors, where online advertising is worthwhile).
Advantage:
- You only pay when actual customer contacts are made.
Disadvantage:
- This form of online advertising is challenging to control.
- It would help if you first found the right partner or partner.
- The commission statement and the constant control are complex.
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