Yes, you can talk about online marketing trends for 2021! Even if the economic development is largely in the stars and different industries are affected by the crisis in completely different ways – or to different degrees: Online marketing will take place; probably in many cases with significantly modified content, but sometimes even to a greater extent than before due to the external circumstances.
Always In Trend: Tried And Tested And “New Old”
What has not only been important since yesterday and will also play a major role in the context of the online marketing trends in 2021 are, for example, video and podcast contributions, the entire field of conversational and affiliate marketing, voice search, influencer advertising, etc. Some Experts also see trends emerging that the last word has not yet been spoken of. For example, the experience with the pandemic should bring about a return to old-school and so-called nostalgia marketing – developments that are entirely plausible but are not suitable for building the pillars of the marketing strategy here, of all places.
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Conclusion: Especially In 2021 You Should Keep An Overview!
Keyword “supporting pillars”: Since the developments in marketing in 2021 – and not only these – are on shaky ground anyway, you should not chain too many of your resources to a single trend when planning your marketing and the corresponding budget, even if however plausible it may seem. Driving by sight is perhaps one of the most promising online marketing trends in 2021.