To explain rich snippets, we should initially check out the meaning of organized information.
Organized information is labels embedded in the HTML code of a page, which inventory its components. They plan to portray site content reasonably and accurately by Google. Because of organized information, you can carry out rich bits on your site, so it shows up in the SERPs.
In the “essential” adaptation, in the SERPs, you can see the title of the page, its short depiction ( meta title and portrayal ), and the URL allocated to it. The query output can be unique and be enhanced with other fundamental components according to the client’s perspective, like rating stars or a picture. Furthermore, this is where rich scraps become an integral factor. Indeed, rich snippets are intended to provide the user with additional information about the website already on the search results page.
If well implemented, they contribute to the increase of the CTR – thanks to the display of extended fragments, the Internet user knows if he will find the content he is looking for on the website. In addition, rich snippets attract the user’s attention and allow them to stand out from other results because they take up more space in search results.
Rich Snippets And Featured Snippets – What’s The Difference?
In addition to rich snippets, featured snippets can also appear on Google. These are visible above the organic search results (on the so-called position 0) as more extended snippets with the answer to the user’s query. They, as a rule, have the type of definition that can likewise be, for instance, perceptible as a rundown or table.
They give data on the query items page without the client tapping on the connection. The trap related to highlighted pieces is that a page in place 0 might have a lower CTR than one more underneath – the client should wait to visit the site since the solution to their inquiry has proactively been given. On the other hand, rich snippets are an enhanced version of a single search result.
Types Of Rich Snippets
There are many types of rich snippets, which can vary depending on the theme and style of the page. However, those who own an e-Commerce should pay particular attention to those we present below. At a time when new e-Commerces are popping up like mushrooms, it’s essential to draw attention to your offer.
With this element, you can immediately show a potential customer that your store is reliable and your products are of high quality. Not only the average rating appears in the search results, but also the number of reviews left. Star ratings in rich snippets make a real difference to click-through rates and are eye-catching.
Availability And Price
Finally, a user finds a product that he has searched everywhere on Google after endless attempts. Click on the site, and it turns out that … the product is unavailable. To prevent this from happening, you can add a product price and availability to your search results and save yourself the unnecessary effort and customer disappointment.
Frequently asked questions and their answers appear as a drop-down list in the search results. FAQ-rich snippets are handy for subpages with blog articles. They allow the user to go even deeper on a given product if in doubt.
How To Implement Rich Snippets?
Each rich snippet has its tag to add to a specific subpage. Three formats are available:
- JSON-LD (recommended by Google),
Rich snippets can be implemented in three ways:
- On Google Search Console. You can use the Data Marker tool. Once on the page, click on “Start highlighting,” select the correct URL and the type of information to highlight (for example, Products). Then select the parts of the page, assign them the appropriate tag, and click “Publish”;
- In the HTML code of the page. This is the manual addition of tags in a specific format in the site code. The org file will help you if you choose to use this method so that you can find the correct tag;
- Via plugins. If you use WordPress, you can use popular plugins – like Yoast or Rank Math – to implement extended snippets.
They remembered that simply placing the correct label in the HTML code doesn’t give you 100 percent sureness that a rich piece will show up in query items. The underlying information is only a rule for Google, which eventually shows broadened scraps. The last step is to check if you have implemented rich snippets correctly. To do this, you can use Google’s Rich Results Test.
Also Read: Digital Marketing Trends For 2023