According to the founder of Usability Geek, almost 90% of online consumers are less likely to return to a website after a bad experience. That means that you’ve got only one shot at making a good first impression.
Another great way to analyze your customers’ behavior is to use heat maps or user session recordings.
Heat maps show the areas that are the most popular on the page.
There are different types of heat maps: scroll maps, click maps and move maps. Scroll maps show the number of visitors that scroll down to see the rest of the page. Click maps display parts of the page that are most clicked on. Move maps track where users move their mouse which can indicate the part of the website they are looking at.
User session recording tracks mouse movement, clicks, and scrolling across multiple pages. It can be useful to see how users interact with the landing page and help you notice possible bugs and malfunctions.
Many other methods of research are available, you just have to find those that give you the best results.
Also Read: What is UX – User Experience & Its Importance For SEO
