Company founders face many challenges at the beginning. After the orientation and planning phase, the foundation and development phase is about making the company, including its products and services, known. Marketing measures are often the key to success to assert yourself against competitors. With the proper planning, start-ups can achieve practical advertising effects even with limited financial resources.
As a company founder, it is also up to you to choose the proper marketing channels that fit the brand to reach your target audience. With its possibilities, Google is relevant for all business models. Because in the digital age, companies that cannot be found on the web any longer exist for most users. Videos such as product presentations, tutorials, or insights can be placed in everyday company life on YouTube. This is important for the acquisition of new customers, the corporate image, and successful employer branding. On Instagram and TikTokShort, videos, photos, and graphics say more than a thousand words. Instagram shopping leads the target group directly to their webshop. With the right hashtags, reach is generated quickly. Facebook and Pinterest are particularly suitable for lifestyle products in the B2C area to increase sales and brand awareness with high-quality content or ads. If you want to generate leads in the B2B segment, you can use the options on Xing and LinkedIn. Traditional banner advertising via affiliate marketing accelerates new customer acquisition if the ads are placed in the right environment. The following applies to all measures: Measurable key figures provide information about the success of the marketing activities.
Tip 6: Stay Up To Date
It makes sense to regularly find out about new marketing trends or legal principles such as data protection. If there is not enough capacity in your own company, it is worth working with a marketing agency. This outsourcing ensures financial relief, as an individual budget is planned for each project. However, with the right know-how, you can implement many measures efficiently and cost-effectively, even without an agency. “