The corona pandemic has had a significant impact on the economy. Contact restrictions have cut off many ways of marketing. When there are trade fairs and other marketing events, again it is still in the stars. Although social media, email and search engine marketing were among the most popular advertising channels even before the pandemic, post-mailing remained subordinate. But in the meantime, entrepreneurs have recognized the potential of advertising letters and the associated purchase of addresses.
Furthermore, a sales letter also reaches people who have hardly any contact with digital media. This would mean that various people would fall through the cracks in an email campaign. With letters, you have the opportunity to address a wide range of people and thus expand your customer base.
What Needs To Be Considered When Using Sales Letters
Despite the straightforwardness of postal mailings, there are one thing or the other to consider to be legally on the safe side. The cover letter should indicate where the addresses were obtained from. This allows the addressee to contact the provider and ask for the data to be deleted. Besides, it should be made clear to the recipient that there is a right of objection at any time.