Augmented Reality (AR) has the potential to fundamentally change both our private environment and the world of work in the coming years and decades. The reason: It builds a new bridge between the digital and the physical world, between man and machine.
Augmented Reality (AR) is not just another communication channel, but a completely new method of getting in touch with people. It closes the gap between a limited mental capacity and receptivity of humans and the ever-increasing crowd Data and knowledge provided by the virtual, digital product world. This is the approach from which Prof. Michael E. Porter (Harvard Business School) and James Heppelmann, President and CEO of PTC, worked out in a paper in the Harvard Business Manager
As an example, Potter and Heppelmann refer to the “VR holodeck” that Audi is already testing. This is a walk-in, virtual environment in which car prototypes can be displayed realistically and true to proportion, for the design assessment of the 3D image of the respective car during the transition between development and production. In this way, the company reduces the number of complex physical test models and saves development time and costs. The US Department of Homeland Security, in turn, combines AR instructions and VR background to train disaster relief workers for dangerous emergencies such as explosions. BP also intends to use VR to minimize costs and risks: The energy company is simulating drilling field scenarios as a background for AR training processes.
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